Brew Salt is what you get when four people with loads of energy, creativity, drive, and an entrepreneurial spirit put their heads together.
Last week I got to experience Brew Salt firsthand with Kerri, Robin and Pat at Henry Street Taproom in Saratoga Springs, NY. What is Brew Salt? Simply put, it’s flavored organic Celtic sea salt that you can add to beer, cocktails or cook with. Currently it comes in four flavors – chocolate, bacon, habanero and lime. I was accompanied by Mark and two dear friends, who know a thing or two about beer, Michael and Heather.
Robin Morgan, co-founder and Chief Marketing Officer, told us that her mind is always swirling with ideas and when she told Kerri Tanner, co-founder and Salt Chef, about Brew Salt there was instant synergy. The two women put their heads together, brought in their significant others and Brew Salt was born this past February.
Adding salt to beer is not a new concept. Since trying Brew Salt, I’ve asked a number of friends if they’ve ever salted their beer or know anyone who has. Just about everyone knew an older relative who put salt in their beer back in the day. If you Google it, there are apparently a number of reasons why old-timers salted their beer. Most of the reasons have to do with improving the poor quality of inferior beer. That was then. This is now.
The reason to salt beer today with Brew Salt is to ENHANCE and bring out the flavor of beer, or as the Brew Salt crew puts it, ‘Play with your brew.’
With that in mind Pat McGowin, Sales Director and Brew Expert, took us on a beer tour so we could taste for ourselves how Brew Salt can enhance a beer’s flavor.
Each couple shared a flight. We also tried Jack’s Abby Smoked Marzen, a rauchbier and Switchback Ale.
We began with the Allagash White, a traditional Belgian wheat beer. Pat suggested we try it with the Lime Brew Salt. We all sipped it first without any Brew Salt and then tried it with the Lime. We all agreed that adding the salt enhanced the flavor of the beer, kind of like adding a lime to a beer but better because of the salt.
When you add the salt to the beer it causes it to foam up. See what I mean? If you look closely, you can see the salt creating the foam.
Next we tried the Evil Twin Hop Flood, an American Brown Ale. We tried it with the Habanero and Bacon flavors. We preferred the habanero over the bacon. Then we moved on to Grimm Golden Hour, a Saison. This time we tried it with bacon and lime. Three of us preferred the bacon over the lime. Pat then moved us on to the New England Coup Beans, an oatmeal stout. The natural inclination was to add chocolate Brew Salt. We did and it was good but it was even better when we added bacon so that it was chocolate AND bacon flavored. So good!
Switchback Ale was next up. It’s a reddish-amber American Pale Ale. Perfect with lime salt. The last beer we had was Jack’s Abby Smoked Marzen, a rauchbier. This beer is very smokey, almost Scotch-like. On its own, before I added the salt, it wasn’t my favorite but I practically chugged it after adding the chocolate salt.
I mentioned my friends Michael and Heather. Well Michael is the general manager of The Mill on Round Lake. He had lots of questions and really liked the product. Take it from me. He KNOWS beer. His wife, Heather, is a great cook and is always entertaining. She had lots of ideas about ways to incorporate Brew Salt into recipes.
Brew Salt is available in 4 ounce shaker bottles. Each bottle is $10 or you can order a 4-pack for $35. To purchase visit, www.BrewSalt.com. Don’t be afraid to #PlayWithYourBrew!